Press Note
‘John’s Line’
Grasim launches John’s Line Autumn Winter 2014, the exclusive ready to wear collection from Grasim which is their most premium range of ready to wear garments.
Like John Abraham, this collection exudes a superior sense of style and sophisticated taste.
A brand for the fashion forward, Grasim has created this collection keeping in mind preferences of the refined urban man. From 100% cotton shirts and blended wool jackets in a variety of colours, casual Friday Blazer in shades of brown and deep blue & trousers in perfect navy, this collection is for the dressed up yet informal and relaxed look for the man of the season. John’s Line from Grasim brings together these elegant styles in a palette of warm autumn colours.
On the launch of John’s Line Autumn/Winter 2014 collection, John commented, “Grasim is a brand that I can connect with very strongly. What men look for in dressing is comfort, style, quality and durability, and I’ve always said that their keen eye for colours and trends is what completely sets them apart. My Autumn/Winter collection part of the John’s Line from Grasim, is all about striking designs and comfortable clothing for men.”
Mr Abhijit Ganguly, Brand Director Grasim says, “The Autumn Winter Collection 2014 reaffirms Grasim’s emergence from a fabric player to a trendsetter in readymade garments segment. John is the perfect embodiment of all that Grasim stands for – easy dressing for the self made man.”
The collection shoot with John Abraham has been styled by celebrated stylist Narendra Kumar Ahmed, Brand Advisor at Grasim. This season collection, pick from the trendiest collection of men’s wear – John’s Line from Grasim, Autumn/Winter 2014.
About Brand Grasim
Brand Grasim, part of the Aditya Birla Group, is one of the dominant players in the ready-to-stitch over the counter fabric industry. Grasim has also ventured in to ready-to-wear category by launching readymade garments through distribution network & its exclusive showrooms. Today apart from an elaborate and well-established pan-India distribution network of 150 dealers and 10000 multi-brand outlets, Grasim has an all-India presence through 120 premium stores.
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